The quick answer is that the name is not very search engine friendly.
I am trying the improve the search functions on Go4Go as the default search box now only searches articles and forum posts. The content management system doesn't yet understand the pages I created for Go games so putting a player or tournament name in the search box won't return those related games.
While trying to fix the above, I ran into another rather interesting technical problem. If I put "Gu Li" in the search box, I got an error message "You must include at least one positive keyword with 3 characters or more".
I tried another popular Go site "life1n19x19" and I got "The following words in your search query were ignored because they are too common words: gu li".
Putting "Gu Li" in Google, the first page results contain only three entries related to the Go player.
This constraint is quite understandable as we have few 2-letter and meaningful words in English. But omitting one of our top professionals from search result is rather inexcusable. I will see what I can do. Any suggestions?